Job offer: Marketing promotion manager (des bm)

Job Overview

The Marketing Promotion Manager (DES BM) is responsible for designing, implementing, and monitoring marketing promotion strategies to enhance brand visibility, drive customer engagement, and achieve revenue targets. The role involves collaborating with cross-functional teams, managing promotional campaigns, and analyzing their effectiveness to ensure alignment with business objectives.

Key Responsibilities

1. Strategy Development
• Develop and implement marketing promotion strategies in line with organizational goals and brand identity.
• Identify opportunities to enhance market presence through innovative promotional initiatives.
• Conduct market research and competitor analysis to stay updated on trends and consumer behavior.

2. Campaign Planning & Execution
• Plan, execute, and oversee marketing campaigns, including digital, social media, and traditional advertising.
• Create promotional materials such as brochures, banners, and online content in collaboration with the creative team.
• Coordinate with external agencies, vendors, and partners to execute campaigns effectively.

3. Budget Management
• Manage promotional budgets, ensuring cost-effective use of resources.
• Monitor expenditures and provide periodic reports to senior management.

4. Performance Analysis & Reporting
• Track and analyze key performance indicators (KPIs) for campaigns, such as ROI, customer acquisition, and engagement metrics.
• Generate detailed reports with insights and recommendations for future campaigns.

5. Team Leadership
• Supervise and guide marketing team members involved in promotions.
• Provide training and professional development to ensure team competency and efficiency.

6. Collaboration & Stakeholder Engagement
• Work closely with sales, product, and customer service teams to align promotional activities with business objectives.
• Maintain strong relationships with external stakeholders, including media partners and event organizers.

7. Brand Representation
• Ensure all promotional activities reflect the brand’s values and messaging.
• Represent the company at industry events, trade shows, and other promotional platforms.

Qualifications & Skills

• Education:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Master’s degree or relevant certification in marketing is an advantage.

• Experience:
• Minimum 3 years of experience in marketing and promotions.
• Proven track record of successful campaign execution and ROI optimization.

• Technical Skills:
• Proficiency in digital marketing tools, analytics platforms (Google Analytics, etc.), and CRM systems.
• Familiarity with social media platforms and content management systems.

• Soft Skills:
• Strong project management and organizational skills.
• Excellent communication, negotiation, and presentation skills.
• Creative thinking and problem-solving abilities.